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Will Smith’s Brand is Tarnished, Experts Say

Article Title:

Will Smith won’t be ‘permanently canceled’ by Hollywood but his brand is ‘forever tarnished,’ experts say

Description: Julius young interviewed Christopher C. Melcher, ranked a best family law attorney in California, regarding crisis management for Will Smith’s tarnished brand.

Will Smith in 2008 at Moscow Film Festival
Celebrity lawyer Christopher C. Melcher, ranked a best family law attorney in CA, advises what to do in a crisis management situation like Will Smith's.

Publication: Fox News

Publication Date: April 1, 2022

Journalist: Julius Young

Legal Expert: Christopher C. Melcher

Quote: “If Will comes to the Academy with remorse, his message will be better received. After admitting how harmful his actions were, the Academy should be more receptive to hearing why the joke triggered him. He can point out that he acted on impulse, without attempting to justify slapping Chris Rock,” said celebrity lawyer Christopher C. Melcher who has handled several celebrity divorce cases.